For this project, I redesigned the branding for the Prairie Athletic Club, AKA the PAC, in Sun Prairie, WI. The branding includes a new logo, merch, business cards, a website, social media posts, and ID cards. I created a concept which uses the tagline “Beyond Fitness” to highlight the celestial designs and amenities at the PAC which go beyond just workout machines. This project was a way to take the PAC’s branding and reimagine it into something that illustrates their identity in an interesting way.